Atos Olympics

Atos ‘Breakthrough Moments’ Olympic Campaign

Route One

Route 2

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Details

The brief was to create messaging and concepts for Atos’ Olympic campaign 2016. The key to successful business transformations is the point at which we see the problem in a different light – a paradigm shift – that allows us to achieve a breakthrough moment. Two conceptual routes were created. Route one demonstrates a critical moment in time and route two uses the olympic motto ‘Citius, Altius, Fortius,’ (Faster, Higher, Stronger).

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Skills Used

Art direction
Planning and insight
Copy
Photoshop
Indesign

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