You wouldn’t…

ServiceNow, #1 on Forbes’ World’s Most Innovative Companies list, required a targeted marketing campaign to a C-Level audience within large scale banks.

An integrated campaign was developed to showcase the need for ServiceNow’s superior IT services whilst exposing the common pain points of large IT infrastructures.

A series of mismatched images were created to visually demonstrate the idea of ‘you wouldn’t do this to your car, why do it to your IT systems?’. The campaign was rolled out across both print and digital mediums.