TF Sport

TF Sport was made up of one man, Tom Ferrier, a small handful of cars and one big dream. With ambitions of racing with the elite, Tom needed a brand identity that would take TF Sport to the next level.

TF Sport needed a brand identity that would attract new drivers and sponsors, and a digital experience that would excite and engage fans worldwide, getting them closer to the action. I crafted a new brand mark and visual identity, supported by an adrenaline-fuelled video and suite of assets. I delivered an immersive website that has a bunch of intuitive features to keep fans coming back for more including: a countdown clock that updates with live content straight from the track, and a scrolling social feed that allows the team to send live updates.