PUMA HIIT LAB

Working with experiential suppliers I helped conceptualise and design The PUMA HIIT Cube. It was a custom built interactive digital experience that visualised the cardiac intensity of the workout on the participant. I was involved from initial brainstorm, to proposal presentation, to the production of social media collateral and final event artwork.

Lewis Hamilton joined athletes and content creators from across Europe to put the Zone XT and LQDCELL Hydra to the test in the PUMA HIIT Cube. Sports scientists in the PUMA Performance Lab gathered live data measuring athlete and creators resting & max HR to build a bespoke work-out delivered in the PUMA HIIT Cube. Each participant had their own workout playlist curated by a DJ to match the rhythm of their heart rate during exercise.

30 macro creators and athletes from six territories were hosted who produced over 500 social posts, driving 487,000 views.