Olympic Breakthrough Moments

Creative concepts for Atos’ 2016 Olympic campaign. The key to successful business transformations is the point at which we see the problem in a different light – a paradigm shift – that allows us to achieve a breakthrough moment. Two conceptual routes were created. Route one demonstrates a critical moment in time and route two utilises the olympic motto ‘Citius, Altius, Fortius,’ (Faster, Higher, Stronger).