ReDefining Tomorrow

RDT has been developing software systems for insurers since 1991, helping them benefit from cutting edge technologies that increase efficiency, raise profitability and reduce fraud. However, in the words of their CEO, “insurance is boring”.

The goal was to brand the company as a modern, disruptive and forward thinking company that pushes boundaries with innovative technologies. A new logo, website and product range were created along with new marketing material. The brand uses a combination of bold vector illustrations and beautiful photographic imagery that demonstrate the concept of freedom.